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Utility of Service: The Effect of Sales Rep Selection on the Bottom Line

In today’s world, upper management wants to see quantifiable results of selection efforts.

We help managers to quantify the benefits of the e-Selex.com systems in dollars by using an analysis that estimates the average benefit a company will realize through the use of a valid and cost-effective selection process.

At a small northeastern reseller of computer peripherals, an average sales force of 481 Account Managers produced approximately $962 million in gross sales, while suffering 80.4% turnover.

Total costs of turnover included $580,500 in hiring costs to replace 397 terminations, and $2,679,750 in associated losses, including base pay and bonus costs related to a three-month sales training program. Thus, the company suffered losses of $3,260,250 last year from turnover related to these costs alone.

Prediction systems provided by e-Selex.com have decreased turnover for our customers by as much as 50% during the first year after implementation.

As a conservative projection, a decrease in Account Manger turnover of 33% would save this small company over $1 million annually through reduced hiring, base pay, and bonus costs.



Also, our prediction systems have often increased sales productivity by 20 to 40%. Conservatively, increasing sales productivity by 20% would increase annual gross sales revenue for this small company by $192,400,000. If we assume a very modest 3% margin, this increase in gross sales productivity provides $5,772,000 in increased sales profit for the company.

Thus, in round numbers, total benefits to this company from using the e-Selex process to hire 400 new Account Managers next year could be conservatively estimated at over $6 million, through combined gains in sales profit and turnover cost reduction. This estimates an average benefit at over $15,000 per hire. Meanwhile, this customer pays $15 per applicant for the use of this system. Now that is a good deal!




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